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Why would an American president bow down to world leaders? Why is it easy for politicians to stoke hatred for rich, fat-cat CEOs? And why do so many nations around the world hate America, the world’s lone superpower? read more
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Bonus Chapters
- THE RISE OF THE UNDERDOG
- UNDERDOGMA, UNDER GOD (coming soon)
- MUSIC,EDUCATION and JOURNALISM (coming soon)
Political Ads
Why do politicians stand up for “the little guy” and raise a fist against big, rich powerful “fat-cats?”
Because it works. read more
Underdogma’s Government Power Thread
To see an up-to-the-minute list of government takeovers and new government powers, click here.
Signs of the Times
View the gallery of political protest signs and submit your own sign photos. click to read more
Right Or Wrong
Right or Wrong? It depends on which side has less or more power. To those who practice Underdogma, those who have less power can do no wrong - even when they do wrong - and those who have more power can do no right - even when they do right. click to read more
Fight the Power - The Berkeley files
As promised in Chapter 5 (Fight the Power: Whatever The Power May Be), each month you can review newly-posted files from the Berkeley student protesters. click to read more
Hillary (Clinton) Alinsky?
Download Hillary Clinton’s infamous college thesis on Saul Alinsky, the author of the seminal Underdogmatist manifesto Rules for Radicals. click to read more
Underdogma Advertising Thread
- VW Think Small Campaign Ads (print1 print2 video)
- Cadillac: The Penalty Of Leadership Ad
Dr. Lee McGinnis, Assistant Professor of Marketing at Stonehill College, specializes in the study of underdogs in sports and culture. Dr. McGinnis generously contributed his expertise to Underdogma (pg. 281). Here is a bonus excerpt from his interview.
“An underdog story of modest, simple origins can render a brand the underdog and thus inspire not only identification but purchase. If you look around, plenty of brands exist that use the underdog story to promote themselves (Avis: we’re number two, so we try harder). Look at the movies that have become popular based upon an underdog positioning: Rudy, Rocky, Seabiscuit, etc.. People identify and like they underdog. Their stories inspire and, according to research, trigger purchase intentions.”
DISCUSSION: What are some of the big brands that play the “underdog card” in their advertising? click here to discuss
Conspiracy Theories
When Underdogma runs amok, those who hold positions of power are reflexively distrusted, feared, and ascribed almost supernatural abilities, and the world’s problems are blamed on groups of elite and powerful overdogs who are bent on pulling the world’s strings. click to read more
Hillary Clinton's Souther Drawl
Carter Center Resignation Letter
- THE RISE OF THE UNDERDOG
- UNDERDOGMA, UNDER GOD (coming soon)
- MUSIC,EDUCATION and JOURNALISM (coming soon)
Political Ads
Why do politicians stand up for “the little guy” and raise a fist against big, rich powerful “fat-cats?”
Because it works. read more
Underdogma’s Government Power Thread
To see an up-to-the-minute list of government takeovers and new government powers, click here.
Signs of the Times
View the gallery of political protest signs and submit your own sign photos. click to read more
Right Or Wrong
Right or Wrong? It depends on which side has less or more power. To those who practice Underdogma, those who have less power can do no wrong - even when they do wrong - and those who have more power can do no right - even when they do right. click to read more
Fight the Power - The Berkeley files
As promised in Chapter 5 (Fight the Power: Whatever The Power May Be), each month you can review newly-posted files from the Berkeley student protesters. click to read more
Hillary (Clinton) Alinsky?
Download Hillary Clinton’s infamous college thesis on Saul Alinsky, the author of the seminal Underdogmatist manifesto Rules for Radicals. click to read more
Underdogma Advertising Thread
- VW Think Small Campaign Ads (print1 print2 video)
- Cadillac: The Penalty Of Leadership Ad
Dr. Lee McGinnis, Assistant Professor of Marketing at Stonehill College, specializes in the study of underdogs in sports and culture. Dr. McGinnis generously contributed his expertise to Underdogma (pg. 281). Here is a bonus excerpt from his interview.
“An underdog story of modest, simple origins can render a brand the underdog and thus inspire not only identification but purchase. If you look around, plenty of brands exist that use the underdog story to promote themselves (Avis: we’re number two, so we try harder). Look at the movies that have become popular based upon an underdog positioning: Rudy, Rocky, Seabiscuit, etc.. People identify and like they underdog. Their stories inspire and, according to research, trigger purchase intentions.”
DISCUSSION: What are some of the big brands that play the “underdog card” in their advertising? click here to discuss
Conspiracy Theories
When Underdogma runs amok, those who hold positions of power are reflexively distrusted, feared, and ascribed almost supernatural abilities, and the world’s problems are blamed on groups of elite and powerful overdogs who are bent on pulling the world’s strings. click to read more
Hillary Clinton's Souther Drawl
Carter Center Resignation Letter
You Now Have Access To:
• Political Ads
• Signs of the Times
• Right or Wrong? - It depends…
• Fight the Power - The Berkeley files
• Hillary (Clinton) Alinsky? - Her Thesis on Saul Alinsky
• Conspiracy Thread - The Truth is in here